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Individual Masters' project, 2018.

Conception of an educational online shopping plug-in to encourage sustainable farming.


Apart from avoiding pesticides, very few consumers know what sustainable farming looks like and why it’s important. This project encourages truly sustainable farming, beyond just organic. It was developed throughout conversations with consumers, farmers, and organic distributors. MYCELIA is an educational website plugin that informs online shoppers about sustainable farming practices and why they matter. The users will receive new snippets of information each time they buy products. MYCELIA gives struggling farmers an easy way to communicate what they are doing.

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